500+ Practitioners Reimagine the Future of Social Media Marketing

With over 500 attendees, this is the premier event for communication and marketing professionals to meet and learn from those who have successfully reinvented their social media strategies before, during and after a global pandemic to fit this new era. Now, this is a platform that will bring together different digital journey approaches and theories and find best practice methodologies that we can learn from and adopt.

This conference is the who’s who of the communication and marketing community and you won’t find better networking anywhere.


Setting the Agenda for Social Media Marketing Teams

The premier event in Africa that brings together communication, marketing, social media and digital marketing practitioners for a two day event that serves as the central meeting point for the entire social media marketing industry in the continent to collectively explore and unpack global developments, emerging trends and offer actionable insights in social media. These are conversations you don’t want to miss!

About the Conference

2020 brought unprecedented challenges and changes to the digital space as everyone moved to virtual… everything.

In its eight year, this conference seeks to cement its position as the most sought after and go to event for the digital industry in Africa. Boasting a very diverse bespoke speaker panel carefully selected to offer you the latest tactics and trends impacting social media, you will leave this event armed with practical tools and fresh strategies to launch a successful social media strategy for your brand.

Featured content will cover social media strategy, influencer marketing strategy, content strategy, online reputation management strategy, digital transformation, measurement, AI and developing inclusive and responsive social teams

Data Analytics & Customer Insights:

With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.

Content & Creative:

Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Consumers have never wanted to connect with brands more than they do today – be there when they need you most.

Social Media & Influencers:

The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.